The Objective Blog

The Big Idea Is.

This is an inspirational post. It is directed to those marketing directors and business owners that believe their advertising should do more. It is directed to t

Swipe Right If You Think My Brand Is Sexy

Chances are, you’ve heard about Tinder, the not-so-new dating app that all the kids are using. If you haven’t, this article may not mean as much to you, but you’

I Spent $130 on a Pen

This is a post about brand identity. And it’s a story about how and why I spent too much money for a pen, without any regrets. Agency fusion has a tradition tha

How Google Works

If you don't know how search engines actually work, check out this Google-produced video: How Google Works.

Excellent Mobile Marketing

I love this mobile marketing campaign from Editoras, an online bookstore in Brazil! QR codes spread around the city allowed users to take a snapshot with their c

Calling All Carnivores: Buy Windows 7

Burger King and Microsoft have teamed up to promote Windows 7 in Japan with…a 7-patty burger. The statistics on this burger are pretty absurd: 2,120 calories, we

Google's Telemarketing Patent

Google recently filed a patent which describes a system wherein advertisements are played during phone calls you make. That's an oversimplification, so go read m

Trees That Bite Back

I'm absolutely baffled by an advertisement I just saw in HOW magazine. Actually, I thought it was an advertisement but in reality it was a stern warning. Julius

Advertising in iPhone Game

Marketers continue to look for ways to extend advertising onto mobile devices. As an example, Coke will be advertising in an upcoming version of the popular Base

Viral is Viral

Viral marketing has gone viral. It's one of the things agencies are most excited about selling right now (social networking is another) and, as a result, we're g