Burger King and Microsoft have teamed up to promote Windows 7 in Japan with…a 7-patty burger. The statistics on this burger are pretty absurd: 2,120 calories, weighing in at 1.7 pounds.

Assuming Microsoft’s objective is publicity, not coronary disease, the stunt appears to be working. But, let’s be honest, this is still coming from Microsoft. What do you think? Would this be more successful coming from Apple or Google (not that they’d ever do this)?

View CNN’s coverage below:

Here’s an ad I can’t read:

Google recently filed a patent which describes a system wherein advertisements are played during phone calls you make. That’s an oversimplification, so go read more here.

I’m absolutely baffled by an advertisement I just saw in HOW magazine. Actually, I thought it was an advertisement but in reality it was a stern warning.

Julius Samann Ltd is the trademark holder for the Little Tree® design used in car air-fresheners. Evidently they feel like their trademark is being infringed upon often enough that they’ve placed ads in HOW Magazine warning designers against using their trademarks.

Am I baffled that they want to protect their marks? Not at all. The shocker to me is the approach they’ve taken. Read the rest of this entry »

Marketers continue to look for ways to extend advertising onto mobile devices. As an example, Coke will be advertising in an upcoming version of the popular Baseball Superstars iPhone game. Read more.

Viral marketing has gone viral. It’s one of the things agencies are most excited about selling right now (social networking is another) and, as a result, we’re getting request after request for web development on “viral” projects. We’re also getting a lot of requests for advice on pulling off a successful viral campaign like our Make My Logo Bigger Cream video!

There are no guarantees of success when launching a viral campaign. If you understand the target audience well, you have a solid concept that will resonate with the audience, and you’re feeling optimistic that your campaign is going to spread like the flu, you’ll want to make sure your campaign’s success doesn’t get hampered by a technical issue.

Read the rest of this entry »