The Objective Blog

Software is Never Done

For first-time software entrepreneurs, the realities of creating and owning a software product can be a shocking eye opener. The trouble is, most have to learn t

The Most Important Question We Ask

When a client contacts us about a new branding, design, or development project, we ask a lot of questions about the scope of the project so that we can propose a

Our Disruptive Environments

With all of the forms of instant communication (or instant interruption) at our fingertips, this article struck a chord for me. Email, instant messaging, social

Hourly vs. Fixed-Fee Billing

This post is going to deviate a bit from the technical realm but I just read a report in the latest HOW Design magazine that was based on a recent survey of desi

Offering Your Clients the Whole Package

When I began freelancing I thought it was important to make my fledgling business appear bigger and more established than it really was. My website used phrases

Interactive Agencies

I just read an interesting article on the Advertising Age website. The author, Phil Johnson, talks about the trend toward agencies wanting to incorporate more in

5 Reasons to Break it Down

My company recently began releasing updates to our content management system on an almost-weekly basis. Previously our approach was to determine which features s

Defining Project Boundaries (and Keeping Your Client Within Them)

I suspect most of you have experienced "scope creep" before. Scope creep begins at the moment when your client asks for something outside of the scope of work fo

Google Calendar is Now Available

Google's much anticipated calendar program is now available (although still in Beta). As you might expect, Google Calendar is free, fast, and well integrated int

A Tool You Must Use

The larger the pile of information on the Internet, the harder it is to find what you want. If you need some information, chances are you Google to find it. Wha