UX/UI Design

User Experience Design and User Interface Design are finally getting the attention they deserve, as well as the proper distinction from other types of design, including graphic design and web design.

User Experience Design is the thoughtful, process-oriented approach to figuring out the best way to help a user accomplish his or her goals while using your product. During user experience design there is no time spent on graphical details. Instead, all energy is spent making sure the user's objective is clearly understood and that a proposed solution can help the user accomplish it.

User Interface Design builds upon user experience design and begins to put positioning and placement into the solution. During this phase a UI designer will commonly employ "wire frames" to portray the proposed solution.

At Objective we consult with our clients to plan an appropriate UX/UI process for the available budget, and work to design, test, and iterate until the end user's needs are met.