The Objective Blog

Keep up with what we're thinking, reading, and doing.

Want to Understand SEO Better?

March 27th, 2009 - by Brett Derricott - Salt Lake City, Utah

Search Engine Optimization (SEO) may seem like voodoo magic at times, but there is certainly a science behind it all. If you’d like to get a better conceptual understanding of how search engines work, read the following article.

http://www.seo.com/blog/thinking-like-a-search-engine/

The Problem with Google Chrome

October 22nd, 2008 - by Brett Derricott - Salt Lake City, Utah

By now you may have heard that Google has released its own web browser called “Chrome.” While more competition in a market is usually a good thing for consumers, Google’s decision to put another browser in the mix doesn’t sit well with a lot of web developers.

Read the rest of this entry »

Microsoft Trying to Buy Yahoo?

February 1st, 2008 - by Brett Derricott - Salt Lake City, Utah

Wow. This is big news. Microsoft just bid $44.6 billion dollars (half cash, half stock) for the beleaguered Yahoo!

If this deal goes through, this puts the new combined company, let’s call it Microhoo!, in a much stronger 2nd place to Google in terms of online search.

Hope you own some Yahoo! stock today. It’s up 44% at the moment.

Semantic Search Company Receives $5M

December 15th, 2007 - by Brett Derricott - Salt Lake City, Utah

Semantic search has come up in various presentations I’ve given so I wanted to update you on Hakia receiving $5 million in funding.

The core value of semantic search is that it works from meanings, not just occurrences of words. Semantic search seeks to increase the relevance of search results and to make searching more natural.

As conventional search tools like Google, Yahoo!, and MSN are maturing, semantic search is often seen as the next major innovation in search.

Learn More about Hakia

AdWords Editor 5.0 Released

December 13th, 2007 - by Brett Derricott - Salt Lake City, Utah

Pete Prestipino at Website Magazine just blogged about the new editor for Google AdWords.

New features include the following:

  • Draft account for sharing with other AdWords Editor users
  • Splats are available which display warnings/errors to find errors quickly
  • Maximize work space and view more rows in the data view

Read more at Website Magazine