The Objective Blog

Keep up with what we're thinking, reading, and doing.

The 3Things Lecture Series

February 20th, 2014 - by Objective - Salt Lake City, Utah

3Things Lecture SeriesWe’re excited to announce a new lecture series that we’re launching, called 3Things! The format for each event will include 3 brief presentations (~20min each) given by industry experts whom we invite to present.

The lecture series will cover a wide range of topics including marketing, technology, design, branding, management, entrepreneurship, and more. Naturally the event also provides opportunities to network and meet others within the industry as well.

Our first event is Tuesday night and will feature presentations on marketing topics, so please check out this flyer and RSVP if you’re interested in attending. We’d love to see you there.

Agency Fusion Turns Ten

January 31st, 2013 - by Brett Derricott - Salt Lake City, Utah

It’s been a hectic, busy day today but I’m headed home with a sugar-filled satisfaction. Today Agency Fusion is officially 10 years old, and although we had a load of client work that still needed to be done today, we took time for some serious celebration.

We started our day with a pastry-enhanced, 10-year retrospective. I hit the decade’s highlights and talked about the highs and lows of getting where we are today. For some of our newer team members, it was a good chance to learn more about Agency Fusion’s roots. For those of us who’ve been here a lot longer, it was a chance to reminisce a bit.

A company lunch at Happy Sumo left us all in a sushi coma but gave us a chance to unwind and hang out. After lunch and a bit more client work, we wrapped up our day with a few more hours of celebration. Pam made an amazing chocolate birthday cake, which made me feel like every minute of the 10 years was worth it. David designed a great anniversary shirt for us so that we can enter our next decade sporting fresh threads.

Perhaps the biggest celebration of the day was the internal launch of a new product we’ve been working on. It’s still in the works and not yet publicly available, but we’re extremely excited about it. We all love solving complex problems for our clients, but it’s also very satisfying to be working on our own idea. This post isn’t about the product, but you can learn a bit more about Built for Teams if you’re curious. Oh, and we absolutely destroyed a piñata full of only the best candy to celebrate the launch.

As my sugar high wears off and I realize I need real food, I’ll wrap up this semi-personal post by saying how much I appreciate working alongside people who love what they do. I’m thrilled with what we’ve accomplished and even more excited about what we’re going to do in the next decade.

Kill Comic Sans: Now With High Scores

July 18th, 2012 - by Objective - Salt Lake City, Utah

Our Kill Comic Sans game has been such a hit that we decided it was time to add a high score leaderboard to make things a bit more interesting. So, if you a) still hate Comic Sans, and b) love to see your name in lights, it’s time to check out Kill Comic Sans again!

New high scores for Kill Comic Sans game

AF Labs Day: Major Innovation. No White Coats.

June 7th, 2012 - by Dallas - Salt Lake City, Utah

Remember when you were in elementary school and every once in a while, on a very special day, your whole class would pile into the big yellow school bus and leave for the day on a magical thing called a “field trip?”

This wasn’t that.

But it was almost as good.

For those of you that don’t know, the Agency Fusion Lab Day is a day in which we put our regular projects aside and focus individually or in teams on a project of our choosing. It gives us a chance to check out a new code library, or to explore what can be done with the clever use of an Arduino. Furthermore, it allows us to try a few things that are still to experimental to infuse into our clients’ projects.
Plus, it can be a lot of fun. If you’re into that sort of thing.

So, how did the day go? Awesome. In fact, this entire post is being written….by a robot we built from scratch yesterday!

Editor’s note: That last sentence is not true. However, we will soon be showing off–on this very blog–a cool piece of robotic genius that we worked with on Labs Day. Stay tuned.

Best of State–Fifth Year in a Row

June 5th, 2012 - by Dallas - Salt Lake City, Utah

But who’s counting?

So, this is what happened: we started hiring some really great web developers. And we landed some challenging projects on which to work. And, over time, we got more projects and more quality people–both developers and designers. And then we started to get recognized with a few awards like The Best of State, 2012 award for Web Development. If you were to ask us if it loses its appeal after five years in a row, we’d tell you no–and that we hope to discover whether it loses its appeal after six.

We know the real test comes not from an award, but from how well we concept, design and develop each and every project we work on daily. We’re up for the challenge.