The Objective Blog

Keep up with what we're thinking, reading, and doing.

The Radar: August 12, 2015

August 12th, 2015 - by Julie Hale - Salt Lake City, Utah

Keeping up with design and technology is a lot of work. Luckily, we enjoy wading through the noise just to find the gems of awesomeness sprinkled throughout. The Radar is our gift to you, Current or Potential Client, so that you can enjoy all of the awesome without any of the drudgery. Unwrap it each week, and know that you’re loved by the geeks and pixel-pushers at Objective.

A Bizspeak Blacklist

Writing clearly is difficult. Improve your writing by avoiding the following buzzwords.

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Formatting CSS Source Code

Make your CSS look better by running a script from the command line or a couple lines in Node.js.


The Illusion of Control

Seth Godin reminds us that we’re not in control of outcomes, but we do control our actions and thoughts.

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Redis for Caching

This post has some good pointers on how to optimize your Redis cache configuration to make it use your server’s memory more efficiently.

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Combining Artistry and Engineering

Sony uses captivating animations and parallax scrolling to tell their story of how art and engineering come together to create great technology.

Sony Be Moved

Relay Technical Preview

Web developers face a common problem in deciding how to get data stored on the server to the client.  Relay is a novel approach that allows developers to fetch data in a declarative form.  In summary developers describe what data to fetch, and not how to fetch it. 

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Why Did Google Create Alphabet?

These 26 GIFs and photos show Google’s visions for the future from A-Z and why they created a parent company named Alphabet to house them all.

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Copywriting and User Research

This in depth article explains how user research is needed to write truly effective copy.

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How to Design an Enduring Logo

Paul Rand and his design of the IBM logo has withstood the tests of time.

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iTunes Icon

This visual history shows a breakdown of all the changes that have ever been made to the iTunes icon for Mac.

iTunes Timeline