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Excellent Mobile Marketing

November 18th, 2009 - by Brett Derricott - Salt Lake City, Utah

I love this mobile marketing campaign from Editoras, an online bookstore in Brazil! QR codes spread around the city allowed users to take a snapshot with their camera phones and view random messages about love or hate from Twitter.

A hard-copy book featuring the same QR codes on each page, sold-out in a short time. Viewers can flip through the book, take photos of the QR codes, and view new messages about love or hate.


Watch the video to learn more:

via Mobile Marketing Watch