The Objective Blog

Keep up with what we're thinking, reading, and doing.

CEO Speaks at Utah Marketing Conference

June 16th, 2009 - by Objective - Salt Lake City, Utah

Our props to Utah’s education system for getting industry experts to speak at their Utah Marketing Education conference. We’re big fans of getting real-world stuff into the academic world. Like us, you probably had a few teachers or professors who only seemed to know the stuff in the book, having never actually worked in the field.

We’re flattered that our CEO, Brett Derricott, was invited to speak alongside legit dudes like John Graham from 1-800-CONTACTS and John Lauck from Mrs. Field’s. Brett presented on the use of various marketing tools as well as on viral marketing.