The Objective Blog

Keep up with what we're thinking, reading, and doing.

Computer Arts Article Published

August 15th, 2008 - by Brett Derricott - Salt Lake City, Utah

The July issue of Computer Arts Projects magazine, featuring an article I wrote on CSS3, just showed up in the mail. It always takes a little bit longer to get these issues because they’re published in the UK.

Milwaukee’s Creative Transitions Conference

August 14th, 2008 - by Brett Derricott - Salt Lake City, Utah

Thank you, Erica, Mary, and the rest of the C2 staff for inviting me to present at last night’s keynote event! And thank you, Bill Finn, for doing such a fantastic job moderating last night’s panel. It was also a pleasure to participate in the panel with Cris, Rich, and Mike. These guys are smart, talented, and have won more awards than I can count.

Read the rest of this entry »

CEO to be Part of Keynote Panel

August 11th, 2008 - by Objective - Salt Lake City, Utah

Our CEO, Brett Derricott, has been invited to present on trends in mobile web browsing as part of the keynote presentation of the Creative Transitions Conference in Milwaukee, WI this week. Brett will be sharing the stage with Richard Romano, Cris Ippolite, and academy award winner Michael Kanfer.

Flash Gets SEO Friendly

August 5th, 2008 - by Brett Derricott - Salt Lake City, Utah

I’ve been wanting to blog this for nearly a month now but haven’t had time. This is big news. Adobe is now providing major search engines with an optimized version of the Flash player technology. Using this new technology, Google and Yahoo! can now read and index the text in .swf files.

Animations and other graphical elements will still be ignored, but text and hyperlinks will be indexed and spidered.

So, the long-running argument that sites cannot perform well in search engines when using Flash isn’t quite as strong now. Google claims to already be using this new technology and Yahoo! is planning to implement it soon.

The press release has basic information but I’m sure there will be more information released in the near future.