The Objective Blog

Keep up with what we're thinking, reading, and doing.

Madison AdFed Presentation

January 22nd, 2007 - by Brett Derricott - Salt Lake City, Utah

Well, I just finished delivering a presentation for the Madison, Wisconsin Advertising Federation. I have to say I had a great time and really enjoyed the audience. I was particularly impressed with the questions posed by the audience.

As promised, I’m posting links to some additional resources for those at the presentation who’re interested in further information.

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Rant: Is it Cingular or AT&T?

January 9th, 2007 - by Brett Derricott - Salt Lake City, Utah

This has nothing to do with advertising and technology other than stemming from another blog post of mine about the new iPhone and its affect on the Web, but I’ve got to explore this thing for just a second.

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3 Reasons Apple’s New iPhone Promotes Better Markup

January 9th, 2007 - by Brett Derricott - Salt Lake City, Utah

I have to say I’m completely in love with the Apple iPhone Steve Jobs just announced. I’m sorely regretting my decision to sign a new contract with Verizon Wireless last fall because it means I face a stiff cancellation fee if I want an iPhone (currently only available through Apple’s partnership with Cingular).

Other than the relationship with Cingular (see my rant on the Cingular/AT&T confusion), the iPhone seems perfect. Jobs made some pretty big claims about how the iPhone is as revolutionary as the original Macintosh and the iPod. I’m inclined to believe him.

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