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Group Formed to Combat Click Fraud

August 3rd, 2006 - by Brett Derricott - Salt Lake City, Utah

Microsoft, Google, Yahoo, and others have joined with The Interactive Advertising Bureau to form the Click Measurement Working Group. The group’s goal is to combine resources and information to help identify and reduce click fraud. It’s estimated that click fraud cost advertisers as much as $1 billion last year.

Click here to learn what click fraud is.

Read more about the Click Measurement Working Group here.